White Label DSP | Launch Your Own Demand Side Platform

Full Brand Control & Technical Flexibility

Your white-label DSP will be built around your brand - your logo, custom login URL, colour palette, DNS settings, and tailored interface. We handle the platform infrastructure; you deliver the client experience. Campaign workflows - such as autonomous approvals - and custom tracking pixels are available. You can enable self-serve access or view-only reporting for your clients, depending on your business model.

De mogelijkheid om een whitelabel DSP aan te bieden die zich op de door u gewenste URL bevindt

Selfservicetoegang voor uw klanten

Wat is een DSP?

A Demand-Side Platform (DSP) is real-time bidding software that enables automatic purchasing of advertising inventory from multiple publishers. By removing manual steps, it speeds up ad delivery and reduces cost per impression.

Wat is een White Label DSP?

A white-label DSP is a fully developed, customizable platform that carries your brand identity. You purchase the core technology, apply your branding, and launch it as your own product - without building from scratch. Targetoo’s solution offers deep customization while retaining robust infrastructure.

Targetoo White-Label DSP: Key Features

No monthly subscription: Launch your platform with no ongoing platform fees — you retain control, and there’s no third-party service cost.
24/7 technical support: Our expert team is available around the clock to assist with setup, optimization, and any technical issues.
Full customization: From logo placement to button styles and colour themes — you control every UI element, URL, and domain setting.
Roadmap influence: Need a custom feature? We can develop, test, and deploy functionality tailored to your business needs.
DMP activation partner status: We help you position your platform as an activation partner within DMP ecosystems, giving you direct access to first-, second-, and third-party data.
Ownership transparency: Since we operate our own bidder tech (no third-party middle-man), you benefit from lower cost structures and full code traceability — add your company name into the pixel or domain.
Global reach: Serve campaigns across virtually any country worldwide, leveraging our extensive supply network.
API access: Control campaign setup, reporting, and custom integrations through a flexible API.
PMP / Private Deal support: Launch private marketplace deals and custom supply integrations tailored to your strategy.

Take full control of your programmatic future.

With your own branded DSP, you decide how campaigns run, what data matters, and how clients see your brand. Backed by Targetoo’s global reach and real-time bidding technology, you gain independence without complexity - and performance without compromise.

Branding is everything - it’s how clients perceive your expertise and trust your results. With a fully branded DSP, every login, dashboard, and report reinforces your identity and professionalism. It shows clients that you don’t just buy media - you run a platform built for it. Present your business as a true technology partner, not just another media buyer, and stand out where it matters most.