In 2025, shopping apps are not just thriving; they are dominating the mobile landscape. Global mobile commerce is expected to surpass $2.89 trillion, with mobile accounting for over 70% of all e-commerce transactions. The opportunity is massive, but so is the competition. If you are a marketer, developer, or growth strategist, the real question is, how do you grow your shopping app’s audience in such a crowded market?
At Targetoo, we help brands navigate this complex ecosystem with performance-driven programmatic advertising across iOS, Android, and beyond. Here are the top strategies you need to stay ahead in 2025.
Target Smarter With Dynamic Retargeting
User acquisition is only the first step. The real ROI lies in keeping users active and converting. That’s why dynamic retargeting is no longer optional—it’s essential.
Unlike static ads, dynamic retargeting uses real-time behavioral data to show users personalized content. Imagine a user in Germany who browses sneakers but drops off. A tailored ad later shows them the same pair—now with a limited-time discount—right in their Instagram feed or inside a casual gaming app.
With Targetoo, you can run personalized retargeting campaigns across iOS and Android at scale—boosting engagement, lowering cost per conversion, and driving repeat purchases.
Leverage Complementary App Ecosystems
Don’t just market in isolation—align your app with complementary categories where your ideal users already spend time.
A growing segment is coupon and discount apps, especially in regions like Western Europe and North America, where cautious spending and inflation have created a wave of value-conscious consumers. Downloads of deal-focused apps have risen 25% YoY, with iOS users increasingly turning to these platforms for price drops and flash sales.
By advertising within this context or forming content partnerships, you can reach users right when they’re most likely to act.
Capitalize on the Rise of BNPL Users
Buy Now, Pay Later (BNPL) services are exploding across the U.S. and Europe, particularly among Gen Z and mobile-first millennials. Apps like Klarna, Afterpay, and Clearpay are not only popular—they’re becoming purchase enablers for users who otherwise might hesitate.
By targeting users who frequent BNPL apps or by integrating BNPL options into your shopping experience, you provide flexibility and reduce cart abandonment. Targetoo allows precision targeting of these user segments with location-based, device-specific, and behavioral filters—so you can catch them at the right moment with the right offer.
Think Local, Scale Global
Europe and the U.S. may dominate mobile commerce spending, but user behavior is increasingly region-specific.
For example, Spanish Android users tend to engage heavily with price-driven promotions during seasonal sales, while French iOS users show strong loyalty to premium retail brands with fast delivery options.
Targetoo empowers you to localize your ad creatives, language, offers, and timing—delivering regionally relevant experiences that resonate. This type of cultural customization significantly boosts click-through and retention rates.
Invest in Always-On Campaigns, Not Just Seasonal Peaks
While mega-sales like Black Friday, Singles’ Day, and Christmas still matter, mobile shopping has become an everyday habit. Waiting for Q4 isn’t a sustainable strategy.
Top brands are now adopting always-on campaigns using tools like Targetoo’s AI-optimized bidding and real-time campaign adjustments. This lets you stay visible year-round, win micro-moments, and build brand familiarity long before a user’s “buy” moment arrives.
Ready to Scale Your Shopping App?
Growing your shopping app audience in 2025 means thinking beyond downloads. It’s about delivering value, personalizing every interaction, and tapping into the real-life behavior of mobile users—from New York to Amsterdam.
With Targetoo, you can:
Launch hyper-targeted campaigns across 70+ ad exchanges.
Leverage dynamic creatives based on real-time user activity.
Reach high-intent iOS and Android users with precision.
Drive sustainable growth through smart retargeting and audience expansion.
Don’t just compete. Convert, engage, and retain with Targetoo as your mobile growth partner? Let Targetoo guide your journey to measurable fulfilment!